Carly Gibert is redefining DIY artistry. From music recording, to visuals, she really does it all—directing, editing, producing, and reimagining every aspect of her creative world. With a fearless approach to storytelling and an instinct for innovation, Carly’s work is as immersive as it is personal. We caught up with the multihyphenate artist to talk about early inspirations, using AI in her creative workflows, and the beauty of happy accidents.
When did you first start creating, and how did your visual universe take shape?
This is going to sound stupid, but I literally would force my family and friends to act for me when I was a kid so I could make videos of them on iMovie. I would put them in costumes and everything—record them and spend hours editing the videos, so I’ve always had fun with it.
Later on, I started doing vlogs and “aesthetic videos” because I enjoyed editing so much. It all started making sense when I was releasing music during the pandemic. I had to get creative with my visuals since I couldn’t work with anybody, so I started teaching myself how to do everything basically: from shooting, to the lighting, to the 3D, to the color grading… it’s never been a hassle to me, because I genuinely love doing it all. I’m also very particular about my vision so sometimes I’d just rather be in control of everything.
“I had to get creative with my visuals…I started teaching myself how to do everything basically: from shooting, to the lighting, to the 3D, to the color grading.”
Can you describe your creative approach to AI in three words?
Everything is possible.
How do you approach your music video visuals?
My first thought is always: “what’s the craziest shit I can do with the least amount of money?” and I go from there. I’ll think of some specific shots that I know for sure I want to shoot—the angles, the framing… I’m a big fan of a good composition. I usually record myself on my phone when I have ideas, and send clips to my videographer and keep track of the shot list.
How have you been using Superstudio to capture your visions?
Sometimes I have these wild ideas, but I don’t know how to execute them without having an entire production team, so Superstudio has really been a tool to help me materialize them. What surprises me the most are happy accidents—and by that I mean how I’ll sometimes write a prompt, and it will give me something that I was not expecting at all. It’s a part of the creative process.
“Sometimes I have these wild ideas, but I don’t know how to execute them without having an entire production team, so Superstudio has really been a tool to help me materialize them.”
What shows up on your explore page?
A lot of memes I can’t lie. Also a lot of Touch Designer, so I think that’s a sign for me to learn it next.
What is the weirdest or most unexpected place you’ve found creative inspiration?
From my uber drivers. Sometimes they share the best conversations.
